All too often in today's business world the emphasis is on negativity, what's wrong, where we are falling short, what isn't working, and what are the problems. Not enough time is spent focusing on what's right, what's working and successes. When it comes to facilitating the change necessary to take their business to the next level, future outcomes are consistently better by emphasizing strengths and past successes rather than focusing on weaknesses and shortcomings.
Kinetic Business Strategies has developed our Transformation Process (see graphic) on the belief that business owners and entrepreneurs have a positive core from which they can draw upon to overcome challenges and seize opportunities. Our process revolves around leveraging our client's unique positive core so that they can be agents of their own change within their organization and develop the skills and capacity to be creative over the long run.
Our Transformation Process has five steps: Define, Discover, Dream, Design, and Destiny.
Define - Initial topic and reason for business coaching.
Discover - Current status including assessments of skills, strengths and past successes.
Dream - Desired future destination envisioned for themselves and the business.
Design - Development of strategies and actions required to reach the desired future state.
Destiny - Recognition along the way that parts of desired future state have been achieved.
Our approach to business coaching is cutting edge as we take the latest research in positive psychology and apply it to personal and business effectiveness. Personal effectiveness includes proficiencies in disciplines like strategic planning, leadership, communication, time management and exit strategy. Business effectiveness includes competences in areas like sales, marketing, customer service, systems and procedures, human resources and financial management.
Most business coaching occurs at the intersection of personal and business effectiveness. Our process is fluid and always starts by focusing on the issues deemed most important by the client. If cash flow is the most critical challenge facing a client, developing a strategic plan would not have as quick of a return on investment.